"Meme magic" refers to the idea that internet memes can influence real-world events, perceptions, or outcomes through widespread sharing, humor, and symbolism, often blending culture, politics, and belief into a powerful tool for shaping narratives or movements. This film is a hybrid documentary feature film about the genesis of memetic magick and its application by the alt-right in the United States. "You Can't Kill Meme" attempts to have a serious conversation about meme culture and its impact on American politics.