They call it ’blue gold.’ Around the world, demand for water is exploding. By 2050, at least one in four will live in a country suffering from water shortages – creating ideal conditions for a new market. Goldman Sachs, HSBC, UBS, Allianz, Deutsche Bank, BNP. Banks, investment funds, and hedge funds are all rushing to invest billions of euros in anything related to water. A real monopoly of water has begun.